Facebook and Instagram Marketing Services


Facebook and Instagram marketing refers to the strategic use of both platforms to promote products, services, or brands and engage with target audiences. Both Facebook and Instagram offer powerful advertising and marketing tools that businesses can leverage to reach their marketing objectives.

Additionally, both platforms provide robust analytics and insights to track ad performance and optimize campaigns. Through engaging content, interactive features, and seamless integration, Facebook and Instagram marketing enables businesses to build brand awareness, drive website traffic, generate leads, and increase sales. By harnessing the power of social media marketing on Facebook and Instagram, businesses can effectively engage with their audience and achieve their marketing objectives.

Our Facebook & Instagram Marketing Services Include


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Brand Awareness

The Brand Awareness objective is ideal for businesses that want to increase the visibility of their brand. It focuses on getting your brand in front of as many people as possible. This objective is best suited for companies that are new to the market or have just launched a new product or service.

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Traffic

Traffic is a type of Facebook Ads objective that focuses on driving more traffic to your website or landing page. When you select Traffic as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to click through to your website or landing page.

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Facebook Engagement Ads

Engagement is a type of Facebook Ads objective that focuses on getting people to engage with your ad or content, such as liking, commenting, or sharing. When you select Engagement as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to engage with your content.

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Facebook Lead Generation

Lead Generation is a type of Facebook Ads objective that focuses on collecting leads from your target audience. When you select Lead Generation as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to provide their contact information in exchange for an offer, such as an e-book or webinar.

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App Promotion

App Installs is a type of Facebook Ads objective that focuses on getting more people to install your mobile app. When you select App Installs as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to download and install your app.

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Catalog Sales Objective

Catalog Sales is a type of Facebook Ads objective that focuses on promoting products from your e-commerce Catalog and driving sales on your website or app. When you select Catalog Sales as your objective, Facebook's algorithm will optimize your ad delivery to show your ads to people who are more likely to make a purchase.

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Comparison Of Advertising Costs Of Facebook And Instagram

In the world of social media advertising, the two big players are Instagram and Facebook. So, it makes complete sense to compare both platforms in regard to the costs. This comparison would help you decide which one offers the best value against the advertising spends. Above all, it would also help you determine the social media platform which offers a better audience reach to your ads.

SOCIAL PLATFORM CPM CPC
Facebook $6.70 $0.20 - $2.00
Instagram $7.19 $0.29


Steps to Successful Facebook & Instagram Marketing

Goals

The wonderful thing about Facebook ads is the specificity with which you can run a campaign according to your unique goals and that level of customization really informs our approach to the creation of your campaign.
Setting your goals and targets is just as important here as anywhere else in your media mix so setting intelligent and achievable ones is key. Is your aim brand recognition, increased sales, Leads, Conversion, Click-through, Traffic to your website, or Engagement that’s what we mean when we say that customization informs the approach. .
A campaign runs differently based on what you need.

Audience Targeting

After we dig deep and have something to strive for, we can get into audience analysis and targeting. Facebook is a beast with segmentation, providing extreme precision about getting your message in front of the exact people that matter most to you.
The trick is to ask the right questions to create the most ideal consumer profile, with years of experience as a Facebook ad agency we know what to ask.

Content Creation

There’s a lot of competition for attention on a newsfeed, we understand as much as you do that people scroll fast. Because of that speed, the copy has to be on point, precise and delivered with a sense of urgency. Every split second and syllable counts and we strive to create ads that strike the balance of eye-catching and informative while still feeling true to your brand and natural to your audience’s feed.
It’s a delicate balance.
In order to get it right we A/B test a multitude of versions. Different images, captions, headlines, etc. until we find what works best.

Refine and Repeat

Once we’ve done all that, we analyse. Even if we met the goals, there is always room for improvement. The targeting can always be tweaked; the content can be adjusted, etc.
We also employ Facebook retargeting, a powerful tool that let allows you to direct advertising to those who have visited your site already but weren’t necessarily ready to buy. We can retarget them on Facebook and potentially help you close the deal and convert the sale.
The fact that Facebook and Instagram ads are so downright cost-effective means you don’t break the bank through this entire process.

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