Expert Google Ads Management Services

Google Ads (formerly Ad Words) is one of the most effective paid search programs to drive qualified pay-per-click (PPC) leads and generate new business continuously. However, it's also challenging to get top visibility in competitive markets while also efficiently managing your monthly ad spends.

A successful PPC campaign requires attentive on-going management to achieve optimal results. HSS Google Ads management services are designed to zero in on your target customers and employ strategies that maximize ROI, reduce waste, and ensure that your ad budget is directed toward only the highest-performing keywords and campaigns.

Our Google Ad campaign process is conducted through an initial setup and optimization phase by on-going reporting, assessment, and account management for maximum value and performance.

As a Google Ads expert, What Services do we offer?

As a top Google AdWords management company, we can help you launch your first campaign with hands-on guidance, improve your existing campaigns, or launch new campaigns, depending on your requirements. Our Google Ads management services include:

PPC audit

Before devising new campaigns, our professionals carefully study your product/services, target customers, competitors, and industry to set up campaigns accordingly. Moreover, we offer a free PPC audit to review your previous campaigns (if any) to improve their strategy, identify loopholes, and elevate performance.

Keyword research

As a part of our Google Ads services, we focus on using data-backed keywords that best relate to your products or services. As keywords are critical to ensure that you reach the right audience, our Google Ads management company uses the latest tools, identifies the most relevant keywords & incorporates them effectively in the campaign ad copy.

Ad copy creation

Our copywriters enable your ad campaigns to stand out and get noticed by writing compelling ad copy that connects with the audience and addresses their pain points. We create strong Meta content, titles, subheadings, body text, and CTAs, tailored to your brand/product/services to attract higher ROI and conversions.

Setting up ad campaigns

We set up your Google Ads account (if not done already), choose the preferable ad campaign type, create a compelling ad copy, perform custom audience targeting, set your budget, and launch your ad campaigns. Whether you want to run display ads, search ads, or any other ad, our Google Ads agency has expertise in all!

Bid management

Our Google PPC agency strategically raises or lowers your keyword bids to optimally spend your Google ads budget. If needed, we can also help you set smart/automated bidding for your ad campaigns. We continuously analyse keyword performance and adjust bids to maximize click-through rates, quality scores, and conversion rates.

Landing page creation & optimization

As a part of Google AdWords services, we can create & optimize your landing pages to ensure higher sales or conversions. Our copywriters create persuasive headings, use relevant keywords, write compelling content, and place clear CTAs throughout the landing page. We further perform A/B testing to make sure that you make the most of ad campaigns.

Conversion tracking & reporting

Our AdWords management company regularly tracks the performance of your ad campaigns against the set goals. We prepare and offer you a detailed monthly report of your ad campaign's performance that helps you keep complete track of conversions, sales, ROI, & other key metrics.

PPC campaign optimization

Based on the insights received from analytics and reports, our team makes necessary campaign changes and further optimizes the ad campaign to gain the desired results. We regularly monitor and optimize keywords, negative keywords, CTAs, and ad copy to get improved results and higher conversions.

Our AdWords Management Services Support Which Types of Campaigns?

Search Ads

Show the right message to the right audience! We help you launch responsive, keyword-driven ads (Search ads) that appear on the SERPs.

Display Ads

We help you create successful display ad campaigns that appear on Google Display Network (GDN) to users based on the previous activity.

Remarketing Ads

Our Google Ads management agency helps you maximize ROI by showing ads to potential customers who have visited your website but didn't take the desired action.

Shopping Ads

If you are an e-Commerce retailer, we enable you to promote your products with Google shopping ads that appear on the shopping tab, search results, Google images, etc.

Local Search Ads

We help you connect with people who are looking for local services through Google Local Services Ads (LSAs). These ads feature your business location & ensure more visits.

Video Ads

We help you give life to your brand & attract more customers by effectively launching your video ads on YouTube and other websites.

Google Campaign Management

We provide best-in-class Google Ads management services, using our understanding of your target audience to deliver you quality customers. If leveraged appropriately, the Google Ads networks can prove to be your most effective paid marketing channel.

Google Ads Networks

Google provides the greatest reach of any advertising platform. Through Google Search, Google Display Network, Google Shopping, and YouTube; they provide many ways to connect with potential customers. Our skilled team knows how to use each platform to its fullest potential, delivering consistent results for our clients.

Relentless Testing

Continued testing is essential for the success of any marketing campaign and the same is true for Google. Our PPC experts are always testing ad copy to improve click-through and conversion rates. They may also make landing page suggestions to squeeze every last conversion out of the traffic sent to your website.

Quality Score Improvements

Google’s quality score metric relies upon expected click-through rate (CTR), ad relevance, and landing page experience. A low-quality score will increase the amount you pay for a visitor, but it will also suppress how often your ad is displayed. Our team will work to maximize your quality score to improve your campaign performance.

Optimized Bid Management

Our experts are focused on providing your company with the most sales and leads possible, at the most affordable cost.